MobiMarketing Selects START as their SMS Content Server

Brisbane, 10 June 2003:  MobiMarketing have selected Start Corporation as the core technology provider to power their mobile content server offering.

"We were looking for a best-of-breed technology to provide a framework for such services as SMS Polling, 2-way SMS, Info SMS and other such related services" said Alistair Campion, General Manager of MobiMarketing.

"Ironically, we found the solution on our back door" said Campion. Sydney based Start Corporation offer an Application Service Provider (ASP) solution to allow customers to go-to-market immediately with mimimal up-front cost.

"Corporations are only just beginning to stumble onto the extended reach and cost-saving associated with SMS" said Campion. "By combining our consultative services with their ASP service offerings we have been able to provide proof of concept engagements at highly affordable rates".

Increasingly, customers are starting to look for alternate mediums for connecting with their customers. Traditional direct mail or telemarketing campaigns are now been complemented by SMS as a qualification phase to reduce wasted customer contact. "We have a number of customers with large call centres who have been able to significantly reduce their internal costs by using SMS to either pre-qualify their customers or to provide standard answers to common queries", said Alistair Campion.

"Importantly, customers often prefer this approach, knowing that they will receive an answer in seconds, rather than minutes."

END

MobiMarketing is a privately held company with offices in Brisbane, Australia. Their corporate focus is associated with the development and marketing of mobile phone applications and connectivity solutions. This includes mobile messaging and the distribution of mobile media content such as text, audio, graphics and video.

Start Corporation was founded in 1977 and has been a leading provider of Internet and mobile messaging applications in Australia for the past six years.

Start has managed over 200 million messages across 40 Australian and international customers and Start's SMS business solutions are now sold in over 20 countries.

Start's applications range from web-based email, chat, instant messaging, live web to SMS and GPRS.


For further information contact:
Alistair Campion, tel. +61 411-148-400
sales@mobimarketing.com