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Practical advice and guidance on how to effectively target
the mobile consumer market. Includes useful strategies
and a discussion of new advancements and strategic initiatives
to attract tech-savvy consumers. Read
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The
premise of Wireless Rules is that wireless technology
is coming and will have a tremendous impact on the relationship
between business and consumers. The underlying question
is "Are you ready?"
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In
m-Business, renowned Web visionary Ravi Kalakota and Marcia
Robinson explore mobile commerce and provide the definitive
roadmap for strategic business decisions in a world transformed
by mobility. They clearly explain the M-commerce revolution
in the language of a broad business audience, providing
a simple three-step plan for navigating the mobile marketing
minefield.
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Business
Agility provides a concise insight into new wireless technologies
and how mobile communications will be a major catalyst
in driving the next generation of business transformation.
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If
you're not close to the jargon and need to get up to speed
as quickly as possible on this "next big thing"
in the world of eMarketing, you need Bryan Bergeron's
The Wireless Web. Writing from a business perspective,
Bergeron fills you in on the key concepts and important
technologies involved. You get a detailed look at the
domestic wireless market as well as the European and Asian
markets. Most importantly, he provides you with a complete
blueprint for capitalising on the new wave of eCommerce.
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Godin
argues that businesses can no longer rely solely on traditional
forms of "interruption advertising" in magazines,
mailings, or radio and television commercials. He writes
that today consumers are bombarded by marketing messages
almost everywhere they go. If you want to grab someone's
attention, you first need to get his or her permission
with some kind of bait — a free sample, a big discount,
a contest, an SMS invite , or even just an opinion survey.
Read
more... |
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